The Benefits of Emerging Franchises
In this video, we explore the pros and cons of emerging vs. established franchises.
With an established franchise, you’ll have brand recognition. This is a business that’s been around for a while and is experienced in marketing and advertising. However, this means you’ll likely be just another franchisee in the system. Plus, you won’t get prime territory because it’s already taken.
With an emerging franchise, you’ll be coming in at just the right time to grow with the company, and you’ll have access to the best territories. You’ll have a competitive advantage because there aren’t any established rivals. However, the downside is that you won’t get the benefits that come with a well-known name.
You should talk with your franchise attorney, accountant, or consultant to walk you through the process of choosing an emerging or established brand. In the end, it’s your decision.